Case study image/graphics
Customer
ACCOUNT A is a leading logistics provider since 2004, a member of the group since 2006. ACCOUNT A specialize in parcel transportation in the Czech Republic and Europe.
Challenge
Initially and among other purposes, ACCOUNT A used their logistics operational system to manage the customer relationships data. Later, the Salesforce CRM solution has been deployed, leaving ACCOUNT A with two systems in which they had to maintain their customer relationships data. Maintenance of the data in two separate systems was resulting in data quality issues (data inconsistency across the two systems) and in waste of human effort required to maintain the data in two separate systems.
Solution
EMONEO deployed a business analyst to organize a series of workshops and to capture not only the business processes but mainly the challenge which ACCOUNT A salesforce staff were facing when using the two systems. In EMONEO, we used this information to develop the business requirements document. We also utilized our Salesforce expertise to propose a solution respecting the ACCOUNT A context and addressing the pains of ACCOUNT A sales department. Later, EMONEO delivers and deploys the solution.
Impact
Our solution Increases satisfaction and efficiency of the salesforce staff as they do not have to waste their time entering data into multiple systems and resolve issues related to inconsistency of the data. This in turn improves performance of the sales department and brings more business to ACCOUNT A.